Ashford & District Rifle Club

The Challenge

The club’s existing website had fallen behind in both appearance and functionality, making navigation difficult for members and prospective shooters and no longer reflecting the professionalism of the club. There was no cohesive brand identity in place, with no defined colour palette and only a basic, dated logo, and no means of communicating privately with members online, leaving updates, meeting minutes and committee matters without a dedicated home.

• ·Establish a cohesive brand identity, including a refined logo and colour palette
• ·Modernise an outdated website with a more professional, user-friendly design
• ·Present range and event information clearly for members and visitors
• ·Give members a private way to log in and stay updated
• ·Provide the committee with a private area to collaborate and share minutes

The Solution

We began by refining the club's existing logo through dedicated graphic design work, and developed a cohesive colour palette and brand identity where none had existed before. Building on this new visual foundation, we carried out a complete redesign and rebuild of the website using Wix Studio, restructuring the site for greater clarity and ease of use. Beyond the redesign, we introduced a members' area with individual login accounts, giving members access to club updates and meeting minutes, and providing committee members with a private space of their own. The new site also supports sending correspondence directly to members, transforming the website from a static brochure into an active communication tool for the club.

Approach & Process

• ·Discovery & Audit – Reviewed the existing site and brand assets to identify usability, design, and identity gaps
• ·Brand Refresh (Figma) – Refined the club’s existing logo and developed a cohesive colour palette
• ·Site Planning (Figma) – Restructured the site and planned the new members’ area and login flow
• ·UI Design – Applied the refreshed brand identity across a modern, professional interface
• ·Development (Wix Studio) – Rebuilt the site and implemented member accounts, a private committee area and correspondence tools
• ·Launch – Delivered the redesigned site with the refreshed brand and members’ area live for the club

Key Features

• ·Refined club logo and new cohesive brand colour palette
• ·Complete visual and structural redesign in Wix Studio
• ·Member login accounts with individual access
• ·Private area for club updates and meeting minutes
• ·Dedicated private space for committee members
• ·Ability to send correspondence directly to members

Outcome

The project gave the club a cohesive brand identity for the first time and brought its website up to a modern standard, while the new members' area gave the club a genuine digital tool for member communication, not just a static online presence.

• ·Established a clear, cohesive brand identity, including a refined logo and colour palette
• ·Replaced an outdated site with a modern, user-friendly design
• ·Gave members and the committee a private area for updates and minutes
• ·Enabled the club to send correspondence to members directly through the site
• ·Strengthened the club’s credibility and digital presence

Consultant

Armani Stewart

IT Business Analyst & Digital Consultant

Worked with us on this project? We'd love to hear your feedback.