Serenity Lux Candles

The Challenge

Serenity Lux Candles was a genuine, hands-on craft business making soy and beeswax candles hand-poured in a home studio, but had no website, no visual identity, and no way to sell beyond word of mouth. Without a cohesive brand or a place to buy, the business had no way to reach customers beyond its immediate circle.

• ·Build a brand identity from the ground up, including logo, colour palette and visual tone
• ·Establish a first online sales channel where none existed
• ·Present a handmade product range in a way that felt premium, not amateur
• ·Communicate the eco-friendly, natural-ingredient story clearly

The Solution

We developed Serenity Lux Candles' brand identity from scratch, including logo, colour palette and visual language, then built a complete Shopify store around it. The product and collection structure was designed around how the range would grow, from individual scents to gift-led additions. Copy and layout centred the business's real point of difference: natural, eco-friendly ingredients, hand-poured in small batches, positioned as an affordable luxury rather than a mass-market commodity.

Approach & Process

• ·Discovery & Brand Strategy – Defined the brand’s positioning around natural ingredients, craftsmanship and affordable luxury
• ·Brand Identity (Figma) – Designed the logo, colour palette and visual identity from a blank slate
• ·Site Planning (Figma) – Planned the product and collection structure for a growing handmade range
• ·Development (Shopify) – Built and launched a fully responsive store with the new brand identity applied
• ·Launch – Delivered a working online store, giving the business its first sales channel

Key Features

• ·Brand identity built from scratch, including logo, colour palette and visual tone
• ·Custom product and collection structure for a growing handmade range
• ·Content built around the natural-ingredient, hand-poured story
• ·Fully responsive, conversion-focused Shopify storefront

Outcome

The store gave Serenity Lux Candles a real online presence for the first time, turning a home-studio craft business into a functioning eCommerce brand.

• ·Launched the business's first-ever online sales channel
• ·Established a cohesive brand identity where none existed before
• ·Generated real orders directly through the new store
• ·Gave a home-studio craft business a professional, premium online presence

Consultant

Armani Stewart

IT Business Analyst & Digital Consultant

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